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Sunk Cost Fallacy

Overgeneralisation

Mind-reading

Insecure Attachment

All-or-nothing Thinking

Catastrophising

Halo Effect

65% of early startup failures can be linked to 

                         Cognitive Distortions                         

in leadership and people management.

Pygmalion Effect

Labelling

Metric Obsession

Confirmation Bias

Value System Confusion

Emotional Reasoning

Why should I care about these?

 Because, you are already paying the costs 

Always-on
Firefighting

Creativity killed
by urgency

Talent Available
but Unrecognised

Everything
needs
your Involvement 

Launch Delays / Stuck in Idea Garage

Communication 
=
Chinese Whisper

Bad Hiring Calls

Either Speed
or Quality
 (rarely both)

Personal Life
Paying the Price

Make your startup
 psychologically fit 

more ways we can work together

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Weekly   60-minute   Sessions,
 100%   confidential.

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INR 5,000 per session

1:1 Sessions

  Best for 
Idea or pre-revenue stage
Less than 10 employees

What I can do for you...

  • High performance CBT/REBT 

  • Cognitive breakthroughs

  • EQ mastery

  • Preempting distress before it becomes damage 

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 Therapist 

  • "What works for you" Playbook

  • Anti-fragility systems to bounce back from bad days

  • Psycho-social optimisation to increase # of good days

  • Mental models for your decision-making style

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Theorist

  • Consumer behaviour insights from product design, user experience, branding and marketing strategy 

  • Behavioural economics and neuroeconomics for team operations flow and personal productivity

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Consultant

Services - 1:1 Sessions
Services - Trainings
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From one-off  3-6 hour  sessions
to  structured  programs.

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starts from
 INR 50,000 per session
up to 20 participants

Trainings

  Best for 
Seed-funded startups
Annual Turnover < INR 10 million
20-50 employees 

What I can do for your team...

  • Benchmark Assessments

  • Training Needs Analysis

  • Competency Mapping

  • Answers to "what motivates my people?"

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Analyst

  • Training design and delivery

  • Behavioural learning and breakthrough

  • Measurable ROIs, like sports teams

  • One-off sessions as well as structured programs

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Coach

  • Culture  and process optimisations

  • "Tweaks" and/or "Turnarounds" to improve productivity

  • Best-practice Installations to maximise the potential (and minimise the threat) of the heroes in your "Justice League" ​

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Strategist

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Fractional Chief Psychology Officer
 INR 1,50,000 per month
varies based on content and context

f(CPO)

  Best for 
Startups with Critical Mass
Annual Turnover > INR 10 million
50+ employees 

I'm the only one in the market (yet)...

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  Internal Strategy  
Streamlining people, process and culture systems
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  Learning Organisation  
Annual OD and PD roadmap, design and delivery
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  Mental Health Dept. 
On-call counselling support for all employees
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  External Strategy 
Consumer-psych inputs for product /  service design and marketing strategy

Like having a 
  psychological strategy war-room  
   in-house,     on-call,     round-the-clock 
   at 1/4th the cost  

Services - f(CPO)

Imagine someone helping you with
 Performance Anxiety 
who can also understand
 Performance Marketing 

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